Experts wanted

Experts wanted, but only obedient executants accepted

Web design is nothing like love or war. Not everything is acceptable. There are certain practice dos and don’ts coming from years of user experience analysis, there are thousands of behavior studies and hundreds of best cases the digital world relies on. That’s why some things are not “doable” on a website, or in web design. Who knows best what’s suitable, if there’s room for innovation and why the user could be tempted to leave the page? The expert, most likely.

But who really needs an expertise supplier proving them wrong?

Companies wishing to be in full control of the project will mostly deny the expert’s advice, if this is contradicting their opinions. Expertise is simply a currency they put on the table at the moment when something goes wrong in the project development. The expert argument always comes when someone must take responsibility for a decision, but won’t take the blame if it proves to be a poor one.

But how could a company be assured the work is being well done? The ideal way to do it is to eliminate from the conversation phrases like “it doesn't matter if it wasn't in the brief and is not possible at this time. You are the expert, so find a solution!” or “I’m paying for it, so do it my way!”

There’s a permanent status negotiation going on. It starts from the moment the contract is signed and continues to the point where total submission is asked, in extremely subjective requests due to the lack of digital experience.

Finally, after multiple back and forth discussions on efficiency, usability, trends or audience behavior, only convenient consultancy is accepted, instead of genuine expertise. Nobody wins this game. But most of the times, the user stands to lose. And so, the online content level tends to drop, at the expense of digital quality.